AI Operator Briefing · Evening · 2026-08-19

How Fanatics Betting and Gaming built a multi-agent customer support system

According to AWS Machine Learning, the company built the system to resolve customer issues faster, more accurately, and at a fraction of the cost of human-only support.

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How Fanatics Betting and Gaming built a multi-agent customer support system visual

According to AWS Machine Learning, Fanatics Betting and Gaming faced exponential growth in support volume.

According to AWS Machine Learning, the company’s engineering team built a multi-agent AI system on AWS for customer support.

According to AWS Machine Learning, the system resolves customer issues faster, more accurately, and at a fraction of the cost of human-only support.

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